Sales tactics of the emerging entrepreneurial author

From WGBHNews: Is being an author like being an entrepreneur in today’s world? E-books and social media are changing the world of publishing. Boston Public Radio’s Kara Miller spoke with Taryn Roeder, a publicist at Houghton Mifflin, and Eve Bridburg, a literary agent and the executive director at Grub Street, about how marketing and sales tactics, along with the authors’ responsibilities, are rapidly changing. Continue reading